FerrConn - Marketing & PR
Responsibilities:
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Structuring PR strategies, media positioning, and brand storytelling
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Developing partnerships with tour operators, travel agencies, meeting planners, and corporate accounts
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Advising on asset positioning, market entry, and revenue optimization
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Overseeing digital marketing, CRM, content, and distribution frameworks
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Managing high-profile events, trade shows, and experiential activations
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Acting as senior advisor to ownership and C-level teams on commercial performance
Through FerrConn, I work with a portfolio of luxury and lifestyle hotels, resorts, and destinations in Mexico, the Caribbean, and Latin America, positioning each brand to compete at an international level while delivering measurable ROI, strong market penetration, and sustainable growth.
Previous Role
Fairmont Mayakoba
Director of Marketing and Public Relations
Director of Sales
Director of Revenue Management
I led all marketing and public relations functions for the organization. I was responsible for developing and executing integrated strategies, overseeing and approving all brand communications, managing budgets, preparing executive-level presentations and speeches, leading crisis communications, and continuously evaluating marketing performance.
My scope of responsibilities at Fairmont included:
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Sales & Marketing strategic planning
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Revenue forecasting and performance analysis
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Team leadership and cross-functional coordination
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Monthly strategic meetings with ownership groups
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Brand positioning and public relations strategy
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Strong industry and media relationships
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Digital marketing and online reputation management
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High-level writing and editorial oversight
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Social media strategy and content direction
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Event conceptualization and execution
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Continuous monitoring of market and consumer trends
During my tenure at Fairmont, I was selected to represent the brand’s next generation of female leaders with high potential for future General Manager roles. Through this leadership program, I had the opportunity to collaborate directly with Vice Presidents across multiple regions, gaining strategic exposure to global operations, brand development, and executive decision-making.
Strenghts
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Sales & Marketing skills
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Communication skills
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I have travelled extensively with a strong sense of empathy
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I am a programer with a strong analytical background
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Ability to influence other people.
For more information click on Resume